This article has been submitted to and chosen by Taiwan's National Development Council to be included in the first online NGIS Taiwan Geospatial Information magazine. The target audience is the general public. A link to NGIS website will be posted soon. introduction'I've always argued that strategic planning is an oxymoron, in the sense that strategies don't come out of a formally planned process. Most strategies and interesting strategies tend to emerge... [Strategies] come out of some little thought that grows into a major shift and how a company sees the world.' - Prof. Henry Mintzberg One of the most significant, current hurdles in the development of Smart Mobility is a poor understanding of Smart Mobility both among the professionals and the public. Smart Mobility has been an unclear trendy term for the public. Meanwhile, Smart Mobility is a series of uncertain, complex and expensive investments that the professionals have to learn to manage. The aim of this article is to provide a good understanding of Smart Mobility that is necessary for the success of a Smart Mobility strategy. This article will assess different Smart Mobility strategies in their local contexts. This article surveys Japan, Singapore, Europe and the USA. In doing so, this article hopes to encourage critical thinking about a suitable Smart Mobility strategy for Taiwan. This article has 3 parts. The first part presents the common understanding about Smart Mobility. This should give readers a big picture of the background. The second part investigates different takes on Smart Mobility. Finally, the article discusses critical cultural factors. This article uses insights and analysis frameworks from strategy, management and organisational studies. Outline1. What Major Countries Agree About Smart Mobility 2. Variations Among Strategic Plans 2.a Values & vision 2.b Perspectives / frameworks - The relationship to Smart City - The evolution of Smart Mobility - Project and action types - Place types - Data - Knowledge transfer 2.c Roadmap, focal areas & major applications 2.d Management systems for values & capabilities 3. The Fit Between Culture and Strategy 3.a Culture of citizen participation 3.b Social structure and coordination of key actors SummaryIn most cases, Smart Mobility refers to improving mobility services and meeting future demand through big data analytics, connected networks, and other advanced technologies. Therefore, Smart Mobility is a series of uncertain, complex and expensive investments for a community. Its success depends on not only key actors such as the government and suppliers but also active citizen participation. The common understanding of Smart Mobility include (1) increasing urban mobility demand is the No.1 reason to implement Smart Mobility, (2) Smart Mobility will interact with other aspects of Smart City, most notably Smart Grid and Smart Government, and (3) Smart Mobility general innovations and job opportunities. Different cities and regions have different ways of life, and therefore conceptualise and plan Smart Mobility differently. This article analyses how they make 4 choices: (1) values and visions, (2) perspectives and frameworks, (3) roadmap, focal areas and applications, and (4) management systems for values and capabilities. Choices One and Two are top-level choices whereas Choices Three and Four are detailed planning choices of a strategy. The key is to check the congruence among these choices. Values tell us how Smart Mobility designers prioritise problems in the context of the local culture. A vision without clear values is unhelpful. This article then introduces 7 interesting perspectives in major strategies around the world: (1) relationship to Smart City, (2) evolution of Smart Mobility, (3) Smart Mobility project types, (4) place types, (5) data types, (6) data sources and collection, and (7) knowledge transfer. Unfortunately, there is currently not much published information on detailed planning choices. Therefore, this article provides a model to assess them. Finally, this article discusses cultural factors in Smart Mobility. Culture and citizen participation are critical to the acceptance of Smart Mobility, which lowers the unknown/risk of Smart Mobility. This article discusses several best practices to increase citizen participation. Closely related to citizen participation is the composition and culture of the key actors. This article gives examples of healthy and common unhealthy compositions, and recommends the adaptive culture and approach during coordination. References
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